Napa, CA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Napa short-term rental market based on reliable data.

Listings

407 / 1210

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$55,593

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$857,530

Median Home Sale Price

Top Earners

$144,043

Top-Earners Revenue

Napa

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Napa.

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C

Challenging to Investors

Napa Regulations

STRs are explicitly allowed citywide and the city provides clear processes, permit transferability for non-hosted units, and a supportive tone with documented requirements and online tools. However, the fixed cap (41 non-hosted, 60 hosted), annual renewal, and the current suspension of new applications and wait lists create severe entry barriers, while unincorporated areas are strictly prohibited and actively enforced.

View Napa Regulations →

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About Napa

Napa, California is a small city located in the renowned Napa Valley, an area famous for its wineries and picturesque landscapes. As of the most recent census, Napa has a population of approximately 80,000 residents. The city is situated about 50 miles north of San Francisco, the nearest major metropolitan area.

Napa boasts a rich history and a range of attractions that make it an appealing destination for short-term rentals. One of the primary draws is its proximity to some of the world's most famous wineries and vineyards, such as the Robert Mondavi Winery (link). Additionally, the city is home to the Napa Valley Opera House (link), which adds a cultural dimension to the visitor experience.

For those interested in natural beauty, the Skyline Wilderness Park (link) offers an array of outdoor activities including hiking, biking, and equestrian trails. Another point of interest is the Oxbow Public Market (link), known for its gourmet food vendors and artisanal products, which give visitors a taste of local culinary scenes.

Napa's downtown area has also seen significant revitalization and is replete with boutique shops, fine dining restaurants, and historic sites like the Napa River Inn (link). These factors combined make Napa an attractive option for short-term rentals, as it offers a blend of luxury, culture, and natural beauty that appeals to a wide variety of travelers.

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