Performance indicators for the Petaluma short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Petaluma.
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Challenging to Investors
STRs are explicitly allowed in residential/PUD/mixed-use districts with a clear permitting path (STR permit + business license + TOT) and a supportive city tone, but non‑hosted rentals are capped at 90 days per year, hosted rentals are limited to two bedrooms, ADUs are prohibited, and revocation after three violations plus parking/documentation requirements raise compliance risk—making the environment moderately challenging for investors.
Local STR Agent
STR specialist · Petaluma, CA
Petaluma is a city in Sonoma County, California, located in the North Bay region of the San Francisco Bay Area. Its population was 59,776 according to the 2020 census.Petaluma's name comes from the Miwok village named Péta Lúuma that was located on the banks of the Petaluma River. The modern city originates in Rancho Petaluma, granted in 1834 to famed Californio statesman Mariano Guadalupe Vallejo, considered to be the founder of Petaluma. Today, Petaluma is known for its well-preserved historic center and as a local hub for the Petaluma Valley region of Sonoma County.