Performance indicators for the Santa Clara short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Santa Clara.
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Generally Investor friendly
STRs are allowed citywide with clear zoning pathways and simple web portal–based permitting; registration starts Nov 2024 and requires a Zoning Clearance and business license with typical fees and inspections. There are no stated caps or unit bans, and enforcement is standard but not hostile, so compliance is manageable but not trivial.
Local STR Agent
STR specialist · Santa Clara, CA
Santa Clara (; Spanish for "Saint Clare") is a city in the county of the same name. The city's population was 127,647 at the 2020 census, making it the eighth-most populous city in the Bay Area. Located in the southern Bay Area, the city was founded by the Spanish in 1777 with the establishment of Mission Santa Clara de Asís under the leadership of Junípero Serra. Santa Clara is located in the center of Silicon Valley and is home to the headquarters of companies such as Intel, Advanced Micro Devices, and Nvidia. It is also home to Santa Clara University, the oldest university in California, and Levi's Stadium, the home of the National Football League's San Francisco 49ers, and Cedar Fair's California's Great America Park. Santa Clara is bordered by San Jose on all sides, except for Sunnyvale and Cupertino to the west.