Performance indicators for the Normal short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Normal.
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Challenging to Investors
STRs are prohibited in most single‑family neighborhoods, forcing investors to target limited multi‑family and commercial zones; this strict zone cap is the primary obstacle, even though permitting for those areas is relatively inexpensive and straightforward.
Local STR Agent
STR specialist · Normal, IL
Normal is a town in McLean County, Illinois, United States. As of the 2020 census, the town's population was 52,736. Normal is the smaller of two principal cities of the Bloomington–Normal metropolitan area, and is Illinois' seventh most populous community outside the Chicago metropolitan area. The main campus of Illinois' oldest public university, Illinois State University, a fully accredited four-year institution, is in Normal, as is Heartland Community College, a fully accredited two-year institution. Chris Koos has been Normal's mayor since 2003.