Laurel, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Laurel short-term rental market based on reliable data.

Listings

137 / 196

Reliable / Active

Cap Rate

17%

Middle-Earners Gross Yield

Revenue

$23,311

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$139,192

Median Home Sale Price

Top Earners

$39,224

Top-Earners Revenue

Laurel

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Laurel.

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C

Challenging to Investors

Laurel Regulations

Laurel allows STRs but requires a Special Use Permit per unit, a $350 non‑refundable fee, multiple documents, mandatory inspection, and a public hearing with Planning Commission approval. STRs are limited to one unit per structure in R‑1 (two only with an outbuilding), are non‑transferable on sale, are subject to HOA covenants that can ban them, and face heavy operational rules and penalties. The recent commercial reclassification also increases utility costs, heightening investor risk.

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About Laurel

Laurel, Mississippi, is a small city located in the southeastern part of the state. As of the latest census, the population of Laurel is approximately 18,500 residents. It is situated roughly 30 miles west of Hattiesburg, the nearest major city, and about 90 miles northwest of Biloxi on the Gulf Coast. Laurel serves as a hub of historical significance and charm, making it an appealing destination for short-term rentals.

Laurel is perhaps best known for its rich history and beautifully preserved architecture, much of which can be explored in the Laurel Historic District. This area is home to numerous early 20th-century structures, such as the Lauren Rogers Museum of Art, which boasts an impressive collection of American and European works (visit their official site for more information).

The city also features scenic parks and outdoor spaces like Mason Park, which offers amenities for families and nature enthusiasts. For a taste of local culture and cuisine, visitors can explore downtown Laurel, where they will find a variety of boutiques, restaurants, and cafes.

Another notable attraction is the town's connection to the HGTV show "Home Town," which showcases the renovation of historic properties in Laurel. This has added a layer of allure for fans of home renovation and design, making short-term rentals particularly popular among these visitors. For more information about Laurel and its attractions, the city's official website provides comprehensive resources.

Laurel's blend of historical charm, cultural landmarks, and proximity to larger cities makes it an attractive option for short-term rental guests seeking a comfortable and picturesque Southern experience.

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