Marshall, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marshall short-term rental market based on reliable data.

Listings

220 / 344

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$23,888

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$366,280

Median Home Sale Price

Top Earners

$55,913

Top-Earners Revenue

Marshall

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshall.

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A

Very Investor friendly

Marshall Regulations

Short-term rentals are allowed countywide with no meaningful caps after the 1,200‑sq‑ft cap was removed; investors must pass a single inspection and post required safety signage, and the 2023 relaxations (road standards eased for ≤10 units) show a supportive stance. The process is straightforward and inexpensive.

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About Marshall

Marshall, North Carolina, is a quaint town located in the Appalachian Mountains with a population of approximately 900 residents. It sits about 20 miles north of Asheville, the closest major city, making it an accessible destination for those seeking a retreat from urban life while remaining within a reasonable distance of city amenities.

Marshall serves as the county seat of Madison County and is renowned for its vibrant arts scene, historic charm, and natural beauty. Known for its picturesque setting along the French Broad River, the town features a unique blend of historic buildings and modern art galleries, making it an appealing location for short-term rentals.

One key landmark in Marshall is the Madison County Courthouse, an architectural gem listed on the National Register of Historic Places. Another notable site is the arts-centric Marshall High Studios, a creative space housed in a former high school that now serves as a hub for artists and craftsmen. More information can be found on their website.

Nature enthusiasts can explore the nearby Pisgah National Forest, known for its extensive hiking trails, waterfalls, and breathtaking vistas. Additionally, the French Broad River offers ample opportunities for kayaking, rafting, and fishing.

Overall, Marshall, NC, provides a compelling mix of historical appeal, cultural richness, and natural beauty, making it an attractive location for short-term rentals.

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