Watertown, NY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Watertown short-term rental market based on reliable data.

Listings

86 / 296

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$22,015

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$188,797

Median Home Sale Price

Top Earners

$40,067

Top-Earners Revenue

Watertown

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Watertown.

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A

Very Investor friendly

Watertown Regulations

Watertown explicitly permits STRs by-right across most zoning districts and requires only standard business registration, basic zoning/safety compliance, and a predictable 5% county bed tax—no special permits, cap evidence, or high fees are indicated, signaling a supportive, low-burden environment for investors.

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About Watertown

Watertown is a city in, and the county seat of, Jefferson County, New York, United States. It is approximately 25 miles (40 km) south of the Thousand Islands, along the Black River about 5 miles (8 km) east of where it flows into Lake Ontario. The city is bordered by the town of Watertown to the south, east, and west, and is served by the Watertown International Airport and the Watertown Daily Times newspaper. In the middle of Watertown lies the Public Square Historic District, which was built in 1805 and listed on the National Register of Historic Places (NRHP) in 1984. Watertown is located 13 miles (21 kilometers) southwest of the U.S. Army base at Fort Drum; it is the service and shopping destination for personnel there and their families. As of the 2020 United States Census, the city has 24,685 residents, making it the largest city in the North Country. The area was first surveyed in 1795, and was settled in March 1800 due to the abundant hydropower the Black River provided. The city was designated as the county seat of Jefferson County when it was split off from Oneida County in 1805. Watertown was incorporated as a village in 1816, and became a city in 1869. By then, it was booming as an industrial center for Upstate New York. By the early 20th century the city was said to have more millionaires per capita than any other city in the nation. During the mid 1960s, Chicago attracted many of the younger residents from the area along with their businesses, leading to the demolition of many historic buildings and a steady decline in population. By 2000, the city had lost over 7,000 residents. The city serves as the commercial and financial center for the North Country. Located 30 miles (48 km) from the Canadian border, shopping by Canadian visitors is important to Watertown's economy. The city also receives numerous tourists and summer residents. Watertown, South Dakota, was named in the city's honor.

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