Jay, OK

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jay short-term rental market based on reliable data.

Listings

31 / 72

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$17,411

Middle-Earners Revenue

Occupancy

36%

Middle-Earners Occupancy

Home Value

$222,149

Median Home Sale Price

Top Earners

$33,409

Top-Earners Revenue

Jay

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jay.

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B

Generally Investor friendly

Jay Regulations

Jay explicitly permits STRs citywide and has a low‑regulation environment, with minimal local licensing and no caps, keeping compliance simple and costs low. The main friction is the state STR license and unclear local lodging taxes, which add modest steps but remain manageable. Enforcement tone is supportive, and operational constraints are minimal.

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About Jay

Jay is a city and county seat of Delaware County, Oklahoma, United States. The population was 2,448 at the 2010 census, compared to 2,482 at the 2000 census, a decrease of 1.4 percent. Almost 40% of its residents are Native American, thus Jay is home to numerous Cherokee tribal offices and a health clinic for the Delaware District of the Cherokee Nation. Jay has a council-manager system of government. Becki Farley is the mayor with Kyle Stump serving as Vice Mayor. The city is celebrated as the Huckleberry Capital of the World and has been host to the annual Huckleberry Festival each July 4 weekend since 1967.

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